THE REASON WE EXIST
Watching the events of 2017 unfold, we couldn’t help but notice the extreme hatred and divisiveness curdling the nation and the world. After perusing the web for attractive activists apparel and not finding much to our liking, we set out to change the world, one super high quality & flattering garment at a time!
Taking a page from Gandhi, we set our sights on creating the change we want to see in the world. The idea: using the voice of a brand to galvanize a collective of individuals who believe in #EqualRightsForEveryone.
In addition, we fiercely believe in the power of women in leadership. As such, we’re proud to share that over 50% of our employees are strong, dynamic women!
CHOOSE THE CHANGE YOU SEEK
We’re thrilled to share that $5 from every purchase gives back to organizations that fight for equality & tolerance. Who decides which organization? You do! At checkout! View our Charity Partners here. Choose the change you seek by using your donation to end:
Hate and Bigotry
Sexism and Gender Inequality
Violence and Bullying
TEAMING UP WITH A LIKE-MINDED MANUFACTURER
WHO makes our clothing is just as important as WHAT they’re made from! Just say ‘NO!’ to fast fashion and support #AmericanMade apparel. Our clothing is proudly manufactured in Los Angeles, and our trim is always ethically sourced. This allows us to maintain the highest quality ‘cause hey, we’ve got some lofty standards.
Equally important, the factory employees earn fair, livable wages in a safe and accommodating work environment. Our manufacturer also provides employees opportunities for advancement, incentives & bonuses and on-the-job training. No person should be working for pennies on the dollar, no matter where they live!
Watch our story
QUALITY NOT QUANTITY
When they go low, we go high! Quality, simplicity and transparency are the keys to selling products we’re proud of. There are ZERO sneaky middlemen markups, import fees and tariffs, or overseas shipping costs that are passed along to our tribe. In fact, we make use of deadstock fabric whenever possible, which means we breathe new life into these fabrics so they don’t wind up in a landfill. That’s our commitment to sustainability!
WALK THE WALK
We know from experience that buying online is tough. Ever love the look of a garment online, but hate the way it fits and feels once it arrives? Buyer’s remorse is the worst! That’s why 90% of our garments are made from the finest sustainable fabrics for the ultimate experience in snuggly, supple softness, comfort and durability. For instance, unlike garments manufactured from petroleum derived synthetic fibers, our modal is produced from renewable, cellulosic plants, in this case, recycled wood chips. How’s that for sustainability?! Additionally, modal does not trap perspiration and odors. Simply put, our garments are built to last using the SOFTEST fabrics on the market.
MEET THE FOUNDER
Cheryl Najafi loves big, floppy brimmed hats, street tacos, musical soundtracks and sugar-free peanut butter cups. In her free time, she enjoys fitness, reading non-fiction, traveling to exotic destinations and dining at new, local hotspots. She also serves on the national board for the women’s leadership advocacy organization, Take the Lead.